StarLink, a ‘true’ value-added-distributor (VAD) based in the Middle East, Turkey and Africa (META), has announced the appointment of Zaidoun Arbad who joined StarLink’s leadership team in the capacity of Chief Operating Officer.
A forward thinking and innovative leader with extensive experience spanning nearly two decades in the META region, Zaidoun brings a combination of sales prowess, operational excellence, financial leadership and global go-to-market expertise.
As COO, Zaidoun will lead the channel, customer success, operations and direct the company’s finance and administrative functions. This is a strategic position in the continued improvement to StarLink’s operational effectiveness.
“StarLink is experiencing accelerated growth with the success of its unbeatable strategy. We disrupted the market 15 years ago by pioneering best-in-class value added distribution. It’s a tremendous pleasure to join StarLink’s team, and I am incredibly energised to help lead the company to the next level in its global dominance tied with operational excellence,” said Zaidoun Arbad.
Prior to joining StarLink, Zaidoun held various positions at Cisco and HP starting with a successful career in finance and operations, which he progressed into a successful sales career as General Manager for Cisco Kuwait, then as a Regional Channel Head for Gulf and Levant. Most recently Zaidoun has been the regional sales head and General Manager for one of the niche cybersecurity VADs in MEA.
Nidal Othman, Managing Director, StarLink, said: “We welcome Zaidoun to the StarLink executive team and are excited to have a steady hand at the operational helm as we move forward with major sales growth and global expansion plans. Under his able guidance, we look forward to make significant advancement in operational excellence”