Unify focuses on stengthening KSA channel

Unify, the Atos brand for communications software and services, along with KSA-based distributor, Brightstar Communications, recently hosted a multi-city roadshow in Riyadh, Al Khobar and Jeddah as part of the company’s push to cement its channel ecosystem in KSA and to promote OpenScape Business: the all-in-one solution for Small and Medium Enterprises (SMEs).

Attended by more than 200 channel partners, keynote speeches were delivered by executives from Unify and Brightstar Communications, the emphasis being on cementing partner alliances and enhancing channel experiences.

Asif Khan, Distribution Manager, Middle East and Africa (MEA) at Unify, said, “The company decided to host three roadshows in Saudi Arabia to strengthen the channel and outline the partner training initiatives it will be rolling out this year. Unify also used the roadshows to promote OpenScape Business and to launch a partner promotion together with distribution partner, Brightstar Communications.

“OpenScape Business is the modern and future-proof all-in-one solution for Unified Communications (UC) and Collaboration. It offers SMEs everything they need for their individual and diverse communication requirements, unified in a single flexible and scalable solution.”

Khan added: “If we have to succeed in the UC and Collaboration market, it is vital our partners are supported with the right tools and resources to get trained and certified around our solution offerings. Together with our distributor, Brightstar Communications, we will be engaging with the channel so that they become partners for the OpenScape Business solution offerings for SMEs.”