Axiom opened its new concept store in Abu Dhabi Mall. The launch of Axiom’s new shopping concept in Abu Dhabi Mall marks the retailer’s third store renovation in the UAE after Dubai Festival City and The Dubai Mall. It is also the sixth Axiom revamp in the region, with three recent store launches in Saudi Arabia.
Axiom’s new approach to retail marked an average footfall increase of 30% at each of its new stores. Among the many new services shoppers will discover at Axiom is X-Customs, an in-store customisation zone that allows customers to personalise their smartphones.
From gold plating, engraving, and colourful skins to UV printing, clear protection, and Swarovski crystals, X-Customs allows gadget owners to choose from a range of designs and themes. Nearly all services are completed in-store, allowing customers to personalise devices in as little as 15 minutes.
Customers can choose from a host of accessories, including products from industry leaders Beats, Fitbit, Jawbone, JBL, Monster, Merlin, and Sandisk. From the latest in wearables to connected devices, such as virtual reality headsets, 360-degree cameras, and wireless Bluetooth headphones, the new Axiom store provides a selection of the latest that mobile technology has to offer.
Live demo stations make it possible for customers to experience some of the technologies and accessories before making a purchase. This includes the largest selection of smartphone cases, allowing shoppers to choose from a wide assortment of protective covers that cater to every taste. The store also features animated LED screens running across the store walls.
The new du service desk at Axiom allows customers to immediately activate their phone through a host of attractive packages. Customers can also benefit from Axiom’s signature value added services, which include extended warranty, damage protection, priority repair, pick-up and delivery for phone repairs, and trade-in offers.
“Abu Dhabi shoppers are largely comprised of young millennials who are looking for a non-traditional retail experience, one characterised by the ability to experience products before making a purchase,” said Fahad Al Bannai.
“Today’s customers are tech-savvy and know exactly what they are looking for in a product. Not only do they have specific requirements, they are searching for ways to make the most of their product and maximise their return on investment. This consumer thirst for experiential shopping is what inspired the creation of our new store concept, which we are introducing for the first time in Abu Dhabi.”