Value added distributor StarLink announced that as part of its planned investments to expand across the rest of EMEA, it has appointed Avinash Advani as Senior Vice President, Strategic Alliances and International Markets. In his new role, Advani will focus on expanding all markets outside the Middle East, including Europe, US, Africa and Turkey, from StarLink’s newly opened Central London office.
Advani was formerly Vice President, Business Strategy at StarLink’s Dubai headquarters, driving strategic objectives across the organisation, focusing on portfolio evolution, geographical expansion, strategic partnerships, and strategic customer development.
Nidal Othman, Managing Director at StarLink said, “StarLink has achieved tremendous success over the last five years since Avinash has joined the company. As we continue on the path to realising our vision to be the largest global IT security distributor, I am proud to say that there is no one who befits this promotion more than him. We are truly excited about this new appointment and are eagerly anticipating the fantastic results that it will bring in the near future.”
Commenting on his new role, Advani said, “Becoming a multi-national organisation, and being closer to our vendors are essential parts of our mission statement. In the pursuit of these goals, I am thrilled to spear head our international expansion by replicating our business model into the UK, and then progressively covering the rest of Europe.”
“Several vendors have already extended our distribution contracts across EMEA in support of our expansion efforts, and we have initiated an aggressive recruitment drive for various functions including sales, systems engineers, channel managers and inside sales. Our strategy for the remainder of this year is to increase awareness about StarLink’s leading technologies and value added capabilities within the UK channel and customer communities,” Advani added.