Logicom, a regional distributor of technology solutions and services, announced it has expanded its distribution agreement with Microsoft to include UAE, Kuwait, and Oman, thus covering the entire Gulf region. Logicom is now the official distributor for Microsoft original equipment manufacturer and full packaged product in Saudi Arabia, Lebanon, Jordan, Qatar, Bahrain, UAE, Kuwait and Oman.
With this distribution agreement signed on 1st September 2016, Logicom will be able to offer its customer base access to the latest Microsoft OEM and FPP software, devices, and services. Logicom’s agreement with Microsoft has expanded rapidly to include all Gulf countries in under two years, and the company has now added Microsoft-dedicated resources to its growing local teams.
Peter Irinarchos, General Manager of Logicom UAE and Gulf, said about the agreement: “We are very pleased to further expand our regional Microsoft Business to include UAE, Kuwait and Oman. Less than a year ago, we began our OEM business in Qatar, quickly followed by an expansion in Bahrain. To be awarded the OEM and FPP distribution to cover the complete Gulf is a significant recognition of the service and value we provide to our growing partner network.”
“We are pleased to expand our partnership with Logicom in the Gulf region,” said Lance Thorp, Consumer Channels Group Lead at Microsoft. “Logicom has demonstrated strong commitment towards bringing new business opportunities through excellent logistics, strategic marketing plans and stock availability, increasing Microsoft’s reach to our customers and enabling them to achieve more.”
Logicom is a distributor of technology solutions and services covering a wide geography in Europe, Middle East and North Africa. Its key technology vendor partnerships include Adobe, APC, Cisco, HP, Intel, Kingston Technology, Lenovo, Microsoft, NetApp, and WD.
