Global developer Emaar Properties announced appointment of Veresh Sita, an international technology professional with expertise in developing customer-oriented solutions and experiences, as its Chief Digital Officer. Sita joins Emaar from Alaska Airlines, where he was CIO, responsible for overseeing an organisation of 300 IT professionals and investing in the airline’s infrastructure, enterprise systems and technical innovation. He also has strong expertise in the real estate sector having worked as the CIO and Chief Digital Officer for Seattle-based Colliers International, helping transform its information and technology services department.
Bringing nearly 25 years of experience in information technology, Sita is mandated with developing a new digital strategy that will drive Emaar’s growth. He will also prioritise Emaar’s technology roadmap to assure seamless customer service delivery and strengthen the company’s agility and responsiveness in a fast-changing landscape.
Sita said: “My focus will be on building high performance teams that love working together and deliver digital transformation through customer-oriented digital platforms, automation at scale, product-based developments, and velocity and continuous service delivery.”
As Chief Digital Officer, Veresh will be responsible for developing systems that assure exceptional client service across multiple geographies. He will also work to deliver the highest level of IT services and availability on a day-to-day basis needed by the Group’s overall operation. He will also be a key contributor to the company’s strategic business decisions.
Veresh has also worked as Director Global Business Systems Solutions at Starbucks Coffee Company, leading the largest business process and systems transformation in the company’s history. He has been named as Best CIO of a Large Company by the Puget Sound Business Journal in 2013.
Born and raised in South Africa, he has a Bachelor’s Degree in Commerce and Business Information Systems from the University of Witwatersrand in Johannesburg, South Africa. He is involved in mentoring youth and business professionals.