Mitsumi Distribution, a leading IT, consumer electronics and telcom distributor in the Middle East and Africa, announced it has been appointed by HP Middle East, as an authorised HP Supplies Distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of six years.
This agreement further extends Mitsumi’s East African distribution rights to the UAE, Oman, Bahrain, and Yemen. As an authorised distributor, Mitsumi will distribute HP Supplies entire range of products in the Middle East and will further strengthen HP’s channel ecosystem, expand its customer base, provide better service inventory and delivery, and training and support to resellers in these markets.
Mikhail Voronov, PPS Supplies Distribution Business Manager, Africa at Hewlett-Packard said, “Innovation at HP is not just about products, but about processes. With Mitsumi’s experience and commitment, we are confident that this strategic partnership will help us deliver our business objective to better reach our resellers and customers. We look forward to a more successful partnership with Mitsumi.”
Mitesh Shah, Managing Director, Mitsumi Distribution said, “HP and Mitsumi have always had a strong partnership; expanding our rights not only reflects the vendor but also the markets resellers and stakeholders confidence and trust in Mitsumi. We will continue to work with HP to realise their business objective; ensuring every option is available to our resellers and customers.”
Mitsumi distributes a range of products covering PC, Notebooks, mobility, Datacentre, Storage, Hardware, Services and Telecommunication products from various well-known vendors. Mitsumi operates in ten Middle East and African countries including UAE, Algeria, Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Nigeria, Ghana and Cameron.