Canon announced the expansion of its partner programme and eServices in Saudi Arabia to facilitate innovation, drive business growth and deliver success for partners and customers. The unique eService programme, a first from Canon in the Middle East, offers partners the opportunity and flexibility to sell, lease, or rent a large-format printer to an end-user, and introduces the concept of Printer-as-a-Service to Saudi Arabia.
Canon Middle East also announced a strategic partnership with Alkhorayef Printing Solutions, a part of the Alkhorayef Group and one of the biggest names in the Saudi printing market. These announcements were made at a partner event in Riyadh, which brought together over 28 resellers, to whom Canon demonstrated the capabilities of its portfolio of large format printers in delivering graphics and high-quality CAD GIS applications.
Aligned with the Kingdom’s 2030 Vision of improving the nation’s competitiveness and developing local businesses and capabilities, Canon’s new Partner Programme helps resellers and partners unlock additional value and enhance competencies and business benefits.
The strategic partnership with Alkhorayef Printing Solutions extends the reach of Canon’s brand, products, solutions, and services in Saudi Arabia. With the strength of Alkhorayef Printing Solutions experience in the industry, Canon will streamline the delivery of its technology-led solutions for customers in Saudi Arabua, to meet their printing and imaging requirements.
Speaking about the event, Shadi Bakhour, Business Unit Director, B2B said, “Driven by the Saudi Vision 2030, businesses in Saudi Arabia are increasingly looking to adapt, evolve, and seize new opportunities. Canon has always been committed to developing our channel ecosystem in the Saudi Arabia and partner with them at every stage of their need.”
Commenting on the partnership, Bandar Ibrahim Allhorayef, President of Alkhorayef Printing Solutions said, “We are excited to partner with Canon Middle East and broaden our print solutions portfolio. By bringing together our experience and reach, and Canon’s innovative portfolio of products, we are geared for success in delivering high-quality products and solutions for the advanced customers in Saudi Arabia.”