2017: YEAR IN REVIEW
Pure Storage added a number of benefits to its P3 solution provider programme and also introduced a new category for service providers. For some select P3 partners, Pure Storage now offers beta testing to provide early hands-on access to upcoming products, solutions and features.
“Pure Storage partners are leading the way into new workloads and use cases and the related feedback is valuable as Pure Storage continues on the path of developing technology for the cloud era. Pure Storage has a history of successful partnerships with service providers globally, including a number who also have hosting practice,” adds Christian Putz, Director of Emerging Markets EMEA at Pure Storage.
For all P3 partners, Pure Storage is extending its range of enablement tools to help drive success in the market; including training, demo gear discounts and deal registration. The programme also offers a variety of sales and marketing resources, including access to MDF funds, a self-service marketing platform called Pure Demand, and the Pure On The Go app, which allows partners to easily access sales resources, and the ability to configure, price and quote from mobile devices.
At an EMEA level, in October Pure Storage signed a pan-EMEA distributor agreement with PNY Technologies. The deal enables PNY Technologies to offer modern flash storage to its established high-performance computing partner network.
The focus on big data, analytics and automation has been a key driver for its success in the region for the simple reason that in the era of revamped travel via Airbnb, and streaming services like Netflix, the economy has moved irreversibly toward experience and personalisation, which hinges on an organisations’ ability to extract value from their data. This is especially true for the UAE, where an organisation needs to offer a seamless, enjoyable customer experience, particularly in the banking and finance, retail and hospitality sectors.
To truly capitalise on the value of data, organisations require a platform on top of which complex workloads like advanced analytics can run, with the ultimate goal of creating competitive advantage through improved business operations and customer experience.
Launched in the Middle East in 2016, FlashBlade is the industry’s first cloud-era flash array, purpose-built for modern analytics and designed to drive discoveries, insights, and creations. FlashBlade has already been deployed to manage some of the most data intensive workloads.
Based on the results from Pure Storage’s recent Evolution 2017 survey, 73% of businesses in the Middle East and Africa region are committed to being information-based companies and as such, are embracing digital transformation. But despite this growth, technical complexity 53% and reliance on IT to deliver strategy 41% have prevented businesses in the Middle East and Africa region from truly becoming digital.
Public, private and hybrid cloud, SaaS and traditional on-premises all have momentum, but businesses still lack confidence in where to place specific workloads. Interestingly, 76% of businesses in the Middle East and Africa region think that cloud and on-premise should complement one another rather than compete.
What the results of Evolution 2017 tell us is that while businesses in the Middle East and Africa region are making significant steps towards digital transformation, there are some barriers to progress. Cloud confusion seems evident in workload fragmentation and cloud repatriation. As data volumes continue to grow and unlock greater opportunities, managing and harnessing data with a future-proofed approach is essential for organisations in the region.
Key takeaways
- Based on the results from Pure Storage’s recent Evolution 2017 survey, 73% of businesses in the Middle East and Africa region are committed to being information-based companies and as such, are embracing digital transformation.
- Technical complexity 53% and reliance on IT to deliver strategy 41% have prevented businesses in the Middle East and Africa region from truly becoming digital.
- Public, private and hybrid cloud, SaaS and traditional on-premises all have momentum, but businesses still lack confidence in where to place specific workloads.
- 76% of businesses in the Middle East and Africa region think that cloud and on-premise should complement one another rather than compete.
- Results of Evolution 2017 tell us that while businesses in the Middle East and Africa region are making significant steps towards digital transformation, there are some barriers to progress.
- Cloud confusion seems evident in workload fragmentation and cloud repatriation.
- As data volumes continue to grow and unlock greater opportunities, managing and harnessing data with a future-proofed approach is essential for organisations in the region.