Technology company CAFU has signed a partnership agreement with ENGPHIL Enterprise LLC, a distributor of EMA Lubricants Company Limited (EMALU).
EMALU is an ExxonMobil JV and the marketer of Mobil lubricants in the UAE.
The partnership agreement was signed by CAFU General Manager Antonio Al Asmar and Engphil Enterprises LLC CEO GV Nair in the presence of CAFU Chairman and Founder Rashid Al Ghurair and Hesham El Amroussy ExxonMobil, Director Africa and Middle East Lubricants.
“This partnership for the use of the world’s leading motor oil was inspired by the need to create an unparalleled collaboration which would benefit both our customers and businesses,” said Rashid Al Ghurair.
Both brands have strategically leveraged the other’s strengths to create a partnership, where CAFU leads the technology field on the AI and mobile platform creation front, while Mobil Lubricants brings its business experience in the industry.
Hesham El Amroussy said: “We are delighted to celebrate this partnership which introduces CAFU Essentials powered by Mobil1 and our lubrication solutions. This partnership is based on technology, innovation and a deep understanding of customers’ needs and wants, with a steadfast commitment to meet and exceed their expectations.”
ExxonMobil Lubricants cover a broad spectrum of automotive and industrial applications and consistently strive to deliver high-performance lubrication solutions which provide improved energy efficiency, sustainability and productivity benefits.