Hewlett Packard Enterprise (HPE) has announced that Ahmad Alkhallafi has been appointed as Managing Director of HPE in the United Arab Emirates (UAE). He will start with immediate effect and will work across HPE’s Dubai and Abu Dhabi offices. Under his direction, HPE will continue to work closely with government bodies and private sector organisations to accelerate Digital Transformation and tech innovation across the country while leading the response to COVID-19 locally.
An accomplished senior leader, Ahmad brings to HPE over 14 years of experience working in the UAE’s technology sector. He joins from Emirates Post Group, where he served as a board member in Electronic Document Centre while leading its large enterprise and nationwide government sales strategy and spearheading a major transformation initiative. Prior to this he helped launch the Emirates Integrated Telecommunications Company (du), where he led Enterprise Government sales and oversaw the design of new products, services and solutions for private cloud computing.
Ahmad’s incoming priorities include helping customers and partners in the UAE navigate the COVID-19 crisis while maintaining Business Continuity and operational excellence. HPE Financial Services is designating more than US$2 billion globally towards helping businesses deal with the financial challenges stemming from COVID-19 and receive the technology they need. Ahmad will oversee implementation of a number of initiatives based on this, including a Payment Relief Programme to defer new acquisition costs and the expansion of secure remote work options to help with social distancing and work-from-home policies.