BlueTech Holding Ltd, part of Midis Group, has expanded its relationship with Lenovo and signed as a distributor for the vendor’s Infrastructure Solutions Group (ISG) for 21 countries in North, West and Central Africa.
In terms of the agreement, BlueTech will develop and enable a partner ecosystem for Lenovo that can design, promote and deploy the company’s enterprise data centre, networking, hyperconverged, Edge, cloud, storage and AI solutions.
Toni Azzi, General Manager, BlueTech Holding Ltd, said: “Ever since Lenovo entered the data centre market in 2014 with the acquisition of IBM’s x86 server business, the company has been pioneering and leading innovation in transformative data centre and infrastructure technologies. Its expertise lies in being able to provide tailormade, software agnostic, end-to-end solutions in high performance computing, 5G, Artificial Intelligence, Internet of Things, Edge computing, cloud and software defined networking. Companies across the world have been using Lenovo ISG products and solutions to modernise their IT infrastructures and create competitive advantages whilst driving digital transformation within their organisations.”
Azzi added that: “As a valued Lenovo ISG distributor in the Levant region over the past six years, this new agreement is a natural progression of BlueTech’s relationship with the company. With enterprises in Africa embarking on their Digital Transformation journeys, we are providing our channel partners with a world class solution portfolio that caters to the demands of the market. We are creating growth opportunities for the channel and playing a critical role in the digitisation of enterprises in Africa and the country as a whole.”
Dr. Christopher Cooper, General Manager, Lenovo Infrastructure Solutions Group, Middle East and Africa (MEA), said: “Lenovo is uniquely positioned to help our business partners and customers meet diverse requirements in the enterprise market. Through smarter data centre solutions and our open ecosystem of partnerships with leading IT providers, Lenovo ISG is able to provide robust, reliable and personalised solutions for any business requirement. Our partnership with BlueTech marks a pivotal phase in our expansion where we will be leveraging Lenovo ISG’s latest offerings and BlueTech’s regional foothold and expertise to drive and support digital transformation in North, West and Central Africa.”
The distribution partnership will expand the reach of Lenovo ISG and BlueTech into Algeria, Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Congo, Ivory Coast, Equatorial Guinea, Gabon, Gambia, Guinea, Guinea-Bissau, Libya, Mali, Mauritania, Morocco, Niger, Senegal, Togo and Tunisia.
BlueTech will have an active engagement with Lenovo ISG to ensure alignment on the go-tomarket strategy including partner mapping, recruitment and enablement activities conducted via webinars, workshops and partners summit. With a view to educating the market about the latest data centre trends and new solution offerings, the two companies will jointly host CIO roundtables and end-user events focusing on key verticals like banking and finance, oil and gas, education, government and telecommunications.