Cybersecurity solutions vendor Check Point Software Technologies Ltd, has announced four major new initiatives in its global Check Point Partner Growth Programme to further increase value to partners and accelerate their access to benefits and rewards for sales-generating activities through closer collaboration with the company.
According to Check Point, the new initiatives are designed to increase partners’ revenues and profitability throughout the entire sales cycle and include: extra discounts for deal registration and new technology sales, new Professional Services Certification Programme, pre-packaged lead generation campaigns and enhanced ‘White Space’ programme.
Frank Rauch, Head, Worldwide Channels, Check Point Software Technologies, said: “When we launched the Partner Growth Programme at the start of 2020, we said that we would deliver the best sales opportunities and rewards in the industry. Despite the disruption of the past year the programme delivered on those promises with strong mutual growth and based on feedback from our partners we are doubling down on our commitments. These new initiatives will help all of our partners – from innovative start-ups to industry giants – to identify, nurture and secure new sales opportunities with both new and existing customers to improve revenue predictability. It also gives them added rewards to boost their profitability. Check Point remains committed to its 100% business channel model.”
Check Point’s Partner Growth Program was developed in close consultation with Check Point partners worldwide and the scheme gives access to expert support and resources to speed up customer sales cycles.