Mindware, a regional IT value-added distributor (VAD) in Middle East and Africa, has announced it will be at GITEX Technology Week taking place from October 17th to 21st October 2021 at the Dubai World Trade Centre.
The VAD’s participation will this year center on the theme of ‘Business Continuity’ with the aim of helping partners and their customers endure the current challenging environment, identify market opportunities and eventually emerge stronger out of the pandemic era.
Nicholas Argyrides, General Manager – Gulf, Mindware said: “As businesses embrace the hybrid workplace model in the light of the pandemic, technology firms have clearly adapted to the requirements of this new environment by focusing on security, connectivity and accessibility. We have seen vendors launching new products and solutions to cater to the needs of organisations undergoing digital transformation. This has created new demand streams and, undeniably, new opportunities for all of us in the channel.”
Argyrides added: “GITEX this year is, unquestionably, a special one. Following our absence last year due to the pandemic, after more than 20 years of participation, our aim this year is to welcome the world back to the event and to the region. The current turmoil in the market – lengthy lockdowns, ongoing budget cuts, industries bleeding losses – has been a major constraint to businesses. Supply and demand across all geographies and verticals have been disrupted. At Mindware, we have been patiently and prudently able to withstand these challenges and even grow our business. We hope to utilise GITEX as a platform to listen, advise, guide and support our channel partners in a similar manner, to ensure their business continuity. We also wish to assure our associates of our company’s resilience and permanence as their value-add distribution partner in both the good, as well as challenging times.”
Mindware is honoured to have some of its key vendors joining it at its GITEX stand and these include Dell Technologies, RSA (NetWitness & Archer), Forcepoint and Huawei as Platinum sponsors; Acer, Barracuda, Citrix, Veritas, TrendMicro, Intel, Microsoft and Riverbed as Gold partners and Rubrik, Xerox, VadeSecure and Vertiv as Silver partners.
At this year’s event, Mindware will be announcing an extensive array of distribution agreements that the company has signed over the last year, in addition to all the initiatives introduced to enrich, enable and support channel partners. The distributor is excited about the recent extension of operations into the African continent following the merging of three Midis Group subsidiaries into Mindware.
“We would like to take this opportunity and invite all our partners and interested parties to visit us at GITEX to experience the unique stand we have built this year. Our one-of-a-kind setup is the ideal arena to engage with attendees and to discuss our newest product portfolios, vendor roadmaps, reseller programmes, cloud solutions and service offerings,” he said.
Mindware will be exhibiting at stand H3-D1, Hall 3.