WebEngage, a full stack retention operating system, has announced its expansion into the Middle East and Africa (MEA) after successful operations across Asia to address the increasing demand the company has witnessed in the region.
The MarTech company has set up a dedicated local team for sales and customer success management in UAE, Saudi Arabia, Egypt, Kuwait and Qatar.
The company has been working and establishing relationships in the region for the past three years and now plans to actively invest in community building, education and training initiatives to build capabilities among customer teams in the Middle East. WebEngage’s regional portfolio includes enterprise and start-up segments such as eXtra Stores, Vezeeta, Btech, elmenus, Ajmal Perfumes, Jazeera Paints, Wego, MakeMyTrip, among others.
Avlesh Singh, Co-Founder and CEO, WebEngage, said: “The MEA region is a strategic focus for WebEngage and this announcement marks a key milestone of our journey here. With large volumes of customer data and aggressive growth over the last few years, clients are sitting on massive opportunities to engage, retain and monetise their customer bases even as they expand their acquisition efforts. Our customers love us for our success management and solutioning expertise and we felt it’s a great time with the pandemic almost behind us now to double down and bring our winning playbooks from travel and tourism, e-commerce, FinTech to clients in this region.”