Acronis, a global provider of cyber protection solutions, has announced the appointment of Michael Callahan as the new chief marketing officer (CMO). Callahan joins the team with extensive sales and marketing experience, serving in senior leadership roles at companies such as McAfee, HP and Juniper, and most recently as the senior vice president of global marketing for Cofense.
As Acronis’ CMO, Callahan will develop Acronis’ global brand position while increasing awareness of the Cyber Protect Cloud Platform. With COVID-19 accelerating Digital Transformation solutions and the migration to cloud and hybrid solutions, organisations need an effective security solution to stop the always-evolving threats. In addition, Callahan will help expand Acronis’ dedication to nurturing the next group of tech leaders with outreach programs around the world, especially in disadvantaged areas.
“Michael will build on the past success and push Acronis’ marketing team to even greater achievements,” said Patrick Pulvermueller, CEO, Acronis. “Michael brings more than 20 years of marketing leadership from some of the most well-known companies in the industry and will be instrumental in solidifying Acronis’ position as a leader in endpoint security. His track record of driving impressive growth from the brands he developed excites us for what is to come under his leadership and expertise.”
Callahan is a metrics-driven marketing executive with extensive software-as-a-Service (SaaS) security domain experience, serving in leadership roles at McAfee, HP, Firemon and Zimperium, where he effectively managed and led global teams.
Callahan will build on the success from 2021, including the US$250 million investment from CVC Partners in May of last year to further enhance Acronis’ go-to-market initiatives by expanding its broad partner network of managed service providers (MSPs) to keep the momentum going in 2022.
“I’m very excited to be joining Acronis at a time when the value of our solutions is rapidly gaining traction in the market resulting in exceptionally fast growth that allows us to continue to invest in solutions to our customers’ problems. As the world moves towards a cloud-based digital ecosystem, it’s more important than ever to make sure cybersecurity solutions effectively stop threats so security leaders can protect their organisations,” said Callahan.