Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, has announced it has signed a partner agreement with Yotpo, an eCommerce Marketing Platform that offers the most advanced solutions for customer reviews, visual marketing, loyalty, referrals and SMS marketing.
Yotpo helps brands drive growth by creating engaging experiences to build lasting customer relationships. Its integrated solutions for reviews, visual User Generated Content (UGC), rewards and referrals empower businesses to win over new audiences using their customers’ voice.
The partnership between the two companies will enable Marketplacer to provide further rich functionality for sellers and consumers while providing Yotpo with extended reach into the marketplace economy.
Rad Mitic, Head of Partnerships at Yotpo says the partnership solves a long-standing pain point that will now unlock revenue for sellers.
“This is a game changer for Australian e-commerce marketplaces, even though it seems like a no-brainer feature,” said Mitic. “The complexities of gathering product-specific reviews on marketplaces make it near-impossible to offer shoppers accurate social proof – even with an amazing engineering team.”
Prior to this partnership, Marketplacer’s customers were unable to gauge sentiment on their products and were increasingly demanding robust options to collect product-level reviews.
Yotpo’s detailed analytics dashboard enables merchants on Marketplacer to obtain a solid overview of how their products are being received by shoppers.