Juniper Networks has launched new programmes for partners across the globe, intending to help them reach new heights.
Juniper Networks, a leader in secure, AI-driven networks, has announced the next evolution of the global Juniper Partner Advantage (JPA) Programme. In 2022, Juniper introduced a new Elite Plus Partner Tier and now Juniper is evolving the JPA with a host of new updates in 2023.
Building on the continued growth of the Elite Plus Partner Programme, Juniper is introducing new elements to its broader JPA partner programme in 2023 to help partners deliver the most innovative solutions to their customers through managed services.
The new JPA structure helps partners build and sustain their Juniper practice, enabling them to resell Juniper solutions and managed services through a Networking-as-a-Service (NaaS) model. With new design, sales and marketing tools, partners can develop a tailored plan to increase profitability and drive continuous growth while earning more incentives and rewards.
Partners are also empowered to elevate their role faster, raising expectations that the Elite Plus Partner tier will continue to increase in 2023.
“With 90% of our business through partners, their success is critical to our success. The changes we’ve made to the programme for 2023 are built with a partner-first mentality to make sure we’re delivering the strategy, investments and tools needed to grow their businesses,” said Gordon Mackintosh, Group Vice President of Global Channel and Virtual Sales, Juniper Networks.
“We believe that the combination of our best-in-class partner programmes with the most innovative products in the market gives us one of the strongest offerings for partners in the industry.”
Additional 2023 programme highlights include:
- Elite Plus: The company is adding additional support for its most dedicated partners, including new ROI modelling, simplified MoU processes and new rewards to help drive growth.
- Expanded Champions Programme: The Juniper Champions programme will expand to include global partners, marketing partners and Juniper distributors to deliver more advantages to a larger partner community in 2023.
- New digital tools: Juniper has launched the Partner Business Center and Velocity Pricing Tool. Along with PartnerLink, partners can close deals fast, with real-time access to their Juniper team.
- Growing Diversity+ Partner Programme: The programme supports certified diverse partner businesses, growing to 44 partners in six months, expanding in 2023.
“With resources like the new Velocity Pricing Tool, Partner Business Center and Advantage Insights, our partners will be able to act faster, close deals quicker and compete at a higher level in 2023,” said Helda Lopes, Vice President of Global Partner Programmes and Sales Acceleration.
“Our emphasis on partner success and our willingness to invest in them through new solutions and programmes have been key to our growth. Juniper’s roster of distribution partners increased by 18% in 2022 and we only expect that trend to continue in 2023.”