Salesforce, a global vendor in CRM, announced winners of its annual Middle East Partner Awards 2023 across 10 categories. The Middle East Partner Awards event, which was held at the Madinat Jumeirah in Dubai as part of Salesforce World Tour Essentials Dubai, gathered more than 1,500 attendees across Salesforce’s regional ecosystem.
Salesforce’s partner network experienced growth of 46% year-on-year by January 31, 2023. Over the same time, the total number of Salesforce certifications rose by 51.5% to reach 3,673.
“The growth of our partner network is a reflection of both the success of our partner programme and the surging demand for solutions that help organisations put their customers at the centre of everything they do,” said Mukesh Kumar, Regional Vice President for Salesforce Alliance, and Channels Middle East.
“This level of growth made the 2023 awards a truly special occasion, with an eclectic mix of regional partners and global system integrators, and partners covering newly represented sectors including telco and financial services competing for awards.
“What these awards really demonstrate is that we value our partners as extensions of our organisation: We are members of one family and share similar core values. This is vital to ensure we work as one unified team, focused on our customers’ transformation journey and success in the Middle East.”
Awards were as follows:
Customer Success Partner, Implementation CSAT, recognises partners who share Salesforce’s commitment to customer success through the development of product, industry, and service expertise, as demonstrated by Salesforce specialisations. Building a strong track record of successful implementations and maintaining a high level of customer satisfaction.
Winner: Coberg
Outstanding Knowledge Partner, Innovation Credentials, recognises partners who have a laser focus on expanding their Salesforce Practice. By utilising all available enablement tools, they have increased their total number of certifications, certified individuals, and use of partner learning camps.
Winner: Smaartt
Sales Excellence Partner, Engagement ACV, this award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets. They have demonstrated this through increased sales and marketing engagement reflected in being the Top influenced Annual Contract Value, ACV contributor.
Winner: CloudzLab
Community Impact Partner, recognises partners who have dedicated their time, money, and resources to have a positive impact on the local community. This is measured through their enrolment in Salesforce’s Talent Alliance, Pledge 1% and sustainability programs, and their demonstrated corporate responsibility.
Winner: Deloitte
One A&C Cloud Solution Partner, this category recognises partners across the One A&C cloud solutions, which includes Mulesoft, Tableau and Slack. The partner must demonstrate great product knowledge which helps to address customer challenges.
Winner: Capgemini
Marketing, Commerce Cloud Partner, recognises partners who excelled in using Salesforce marketing and commerce cloud solutions to drive transformation programs and build a niche set of skills that are relevant for customers.
Winner: Horizontal Digital
New Cloud, NetZero, Data Cloud, WhatsApp, CDP, Industry Clouds, partners who invest resources to understand Salesforce’s latest product offerings or industry solutions. Building on the incredible salesforce knowledge and taking this further to truly leverage the maximum value from the salesforce platform.
Winner: Publicis Sapient
Outstanding New Logo, this award celebrates the partner who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East.
Winner: Sirocco
Rising Star Partner, celebrates the partner with the most growth based on programme pillars: Customer success, Navigator + CSAT, Innovation, Credentials and Practice Growth, Growth, Influenced ACV and Lead, Equality and Sustainable Development.
Winner: Conx Digital
Overall Partner of the Year, recognises a partner that has gone above and beyond in their commitment to building a world class Salesforce practice. They have excelled across all the consulting programme pillars, built a strong alignment with Salesforce’s sales team and dedicated marketing to ensure pipeline creation and progression. These partners are a true extension of Salesforce.
Winner: EI-Technologies MENA
