Since its inception in 2008, the Canon EMEA Ambassador programme has grown into one of the most influential industry initiatives bringing photographers, videographers and cinematographers together to share their knowledge and skill with the broader imaging community.
Sixty two cross-discipline creators will join the ranks, marking the most comprehensive programme update in the past three years.
Following a rigorous selection process by a panel of industry experts, this year’s intake will be pivotal in advancing the programme’s goals. These include fostering solid relationships between Canon and the professional community to support, educate, inspire and nurture visual storytellers at all levels in a shared passion.
New artistic voices will be vital to this conversation, spearheaded by the likes of Camilla Ferrari and Chiara Negrello, two young creatives brimming with talent and ideas whose first connections with Canon were forged years prior as alumni of the Canon Student Development Programme.
Binoj Nair, B2C Business Unit Director, Canon Middle East, said: “We are thrilled to welcome the new cohort to the Canon EMEA Ambassador Programme, a diverse and dynamic group of visual storytellers who share our passion for image-making and storytelling. A panel of industry experts has carefully selected these talented creators, representing the best of their respective fields, from photography and videography to cinematography.
“We believe this group will not just mark a change but boldly spearhead a transformative era for the program. Moreover, the expanded size of the program opens doors for us to extend our reach, inspiring and empowering a broader spectrum of creatives through impactful workshops, compelling talks and enlightening tutorials.”
The Canon EMEA Ambassador Programme celebrates the best of visual storytelling by bringing together talented creators from different fields and backgrounds. They include internationally acclaimed visual artists and photojournalists who lead the way in their craft, as well as rising stars who have mastered the art of engaging audiences with their stories.
This year, the programme features three new additions from across the Middle East who will share their passion and technical know-how: Abdulaziz Adel Alsorayai from Kuwait, a commercial photographer and videographer who specializes in the food and beverage industry; Mohammad Murad, also from Kuwait, a wildlife photographer with a passion for bird photography; and Naim Chidiac from Lebanon, a sports and action photographer.