Nureva appoints Abcom Distribution to facilitate sales in Saudi Arabia

Nureva appoints Abcom Distribution to facilitate sales in Saudi Arabia

Nureva, an innovator in advanced audio conferencing solutions, has announced the appointment of Abcom Distribution as its distributor to accelerate adoption of its revolutionary audio conferencing product line in Saudi Arabia.

As a leading distributor of audiovisual and IT products in the United Arab Emirates (UAE), with an extensive network and in-depth knowledge, Abcom will bring Nureva’s full suite of solutions to the Saudi market. For nearly two decades, Abcom has been providing cutting-edge professional AV products and solutions to installers and integrators across various sectors, including corporate, education, government and healthcare. Nureva continues to widen its global distribution network and customer base, with recent additions including Groupama Stadium in France, Wipro in India and the University of Chester in the United Kingdom.

With the appointment of Abcom, organisations in Saudi Arabia now have access to simple yet powerful audio solutions for their meeting and learning spaces. Nureva’s HDL pro series systems, fully certified for use in larger Microsoft Teams Rooms, offer pro AV performance without the costs and complexities of traditional solutions — making them easy to deploy and manage at scale. Nureva’s full line of audio systems are powered by patented Microphone Mist technology, delivering reliable full-room audio coverage to ensure collaboration happens naturally and easily.

“We are thrilled to bring Nureva’s innovative technology to Saudi Arabia,” said Pradeep Kumar, General Manager of Abcom. “Nureva’s intelligent audio systems address the critical need for clear, focused communication in today’s hybrid work environment, and we believe they will be a game changer for meeting rooms and classrooms of all sizes across the kingdom.”

“We are pleased to welcome Abcom Distribution to Nureva’s global channel of distributors as we work together to expand adoption of Nureva audio solutions throughout Saudi Arabia,” said Nancy Knowlton, Nureva’s CEO. “Our plug and play solutions for larger spaces deliver the audio quality customers demand for effective hybrid meetings and classes without the often-complex setups that require valuable IT time and resources.”

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