Following a successful trial launch in ANZ last year, Crayon has formalised its Partner Connections program as part of its value-add initiatives for the channel community.
The program provides a structured approach to developing sales opportunities via a partner-to-partner model – with a specific focus on Microsoft Dynamics 365.
With plans to expand the program across the APAC region, the revamped initiative builds on the success of the 2023 launch, offering businesses of all sizes a competitive edge through access to larger, more strategic partnerships.
The program provides a structured approach to connecting referring partners (partners with sales opportunities) with premier service partners (partners with proven technical solution delivery expertise).
A standout aspect is Crayon’s ability to identify the best expert partners for each business’s needs, ensuring the right match is made for each project.
Crayon also provides ongoing support, offering continuous coaching and guidance to help both partners and businesses navigate new opportunities and stay ahead of industry trends.
The program is offered at no cost, allowing businesses to explore partnerships without financial barriers or commitment hurdles.
Joel Ramirez, Crayon’s Senior Commercial Director for Channel APAC, said: “As a former business owner, I understand the challenges companies face when trying to engage in larger, more complex deals. That’s why we designed the Partner Connections program to provide access to expert partners with the technical know-how to close those deals. This ensures businesses remain competitive without the fear of losing customers.”