At GITEX Global 2024, Logicom will emphasize the transformative role of AI and sustainability in shaping the future of technology. Vendors such as Microsoft, HPE, HP, Dell, Cisco, Intel, NetApp, Adobe, and have integrated AI into their products and solutions. The overall theme of the booth revolves around AI, sustainability, and digital transformation.
As a distributor, Logicom’s role is to help commercialise the AI technology and educate its channel partners on the emerging applications and related business benefits
Sustainability, which has long been a core value for Logicom and its partners, continues to be a cornerstone of its philosophy, with partners increasingly adopting practices to minimise environmental impact and reduce carbon footprints.
At GITEX Global 2024, Logicom will showcase a diverse range of innovative solutions highlighting the capabilities of AI and sustainable technology. Some of the key products on display will include Microsoft Copilot, which revolutionizes productivity with AI-driven assistance, and HPE GreenLake, delivering scalable and sustainable cloud services.
Cisco will be presenting its SMB Solutions, Customer Experience, CX platforms, and MSP Portfolio, designed to enhance business agility and customer satisfaction. Adobe will showcase its AI innovations that are transforming creative workflows, while Sophos will feature its Endpoint Detection and Response solution, offering advanced cybersecurity measures.
Oracle’s Cloud Portfolio will also be on display, enabling seamless digital transformation.
At GITEX Global 2024, Logicom will demonstrate how AI can deliver tangible benefits for both channel partners and end users. At the booth, the Logicom teams will focus on how AI can streamline operations, improve decision-making, and unlock new business opportunities for partners, while end users will see how AI can simplify everyday tasks, optimise performance, and contribute to sustainability by reducing energy consumption and waste.
Logicom’s goal is to highlight AI’s potential to drive innovation and efficiency across various industries, positioning it as a powerful tool for both partners and end users.
During GITEX Global 2024, Logicom will announce new partnerships with Oracle Cloud Infrastructure, OCI and Sophos, expanding its distribution network across the UAE, Oman, Bahrain, Qatar, and Kuwait. As a Gold Partner of the Cyprus Olympic Committee, Logicom will also highlight its commitment to collaboration and excellence.
Throughout the event, Logicom will host technical briefings and presentations, offering insights into the latest industry trends and innovations, providing valuable information to partners and customers.