Liferay, a provider of digital experience platform, DXP solutions, has partnered with PwC Middle East, one of the world’s professional services firms, to enhance digital experiences for businesses across the region. This collaboration combines Liferay’s technology with PwC Middle East’s advisory and technology delivery expertise to deliver a comprehensive suite of digital services to elevate customer engagement strategies.
In an increasingly competitive digital landscape, a collaboration of this nature is crucial for businesses looking to innovate and optimise digital experiences. By merging Liferay’s powerful DXP capabilities with PwC Middle East’s insights in digital strategy, experience design and digital delivery, this alliance will equip organisations to design digital experiences aimed to drive growth making it a significant step towards more technologically advanced future for clients in the regions,
The strategic alliance was formalised between Moussalam Dalati, General Manager, MEA and France, Liferay, and Esan Tabrizi, Partner, Customer Transformation Practice Provider, PwC Middle East.
The strategic collaboration will deliver customised digital experiences across multiple touch points, including customer websites, mobile apps and e-commerce platforms. PwC will complement these efforts with its data driven insights and expertise, ensuring clients can continually refine and elevate their digital experiences to meet changing market demands.
Esan Tabrizi, Partner, Customer Transformation Practice Provider at PwC Middle East, commented: “With Liferay’s innovative DXP technology, we will enhance digital experience management and provide a more digitally driven approach to customer engagement challenges. At PwC Middle East, we are committed to supporting our clients in their transformation journeys and ensuring that the outcomes we deliver are sustainable in a transparent strategy through execution offering”
Moussalam Dalati, General Manager MEA and France stated, “By integrating PwC’s expertise in digital strategy with Liferay DXP, we aim to create scalable future-ready frameworks poised to set new standards for excellence in digital experiences across the region.”