Partners trained under Acronis Academy experienced higher revenue growth

Partners trained under Acronis Academy experienced higher revenue growth

Ziad Nasr, General Manager, Acronis Middle East

Acronis launched the MSP Academy in 2023 to offer specialised MSP training, supporting the growing base of managed service providers. Data from their certification training revealed that partners who completed certification training saw an average 60% increase in revenue and a 40% reduction in incident resolution reports.

Acronis has reported that partners who completed training and certification under the Acronis Academy programme experienced higher revenue growth from product sales and fewer IT support requests from customers than non-certified partners. These findings are based on certification training data and sales metrics achieved by its partners.

“The Acronis MSP Academy modules cover essential areas including managed services, cybersecurity, and marketing, all of which are particularly relevant to the growing demands in the Middle East,” says Ziad Nasr, General Manager of Acronis Middle East,

“By completing these courses, MSPs in the region can enhance their expertise in cybersecurity, deliver exceptional services to clients, and strengthen their reputation in a rapidly evolving market.”

Over 155,000 vulnerable assets have been identified within the UAE, according to recent reports from the UAE Cybersecurity Council. This alarming figure reflects the growing cybersecurity risks in the Middle East, driven by geopolitical factors, increased migration, and the region’s expanding digital presence.

In addition to these vulnerabilities, advanced threats like ransomware are rising. In 2024, Saudi Arabia reported 11 ransomware incidents in 2024, up from 10 in 2023, Lebanon saw an increase from 2 to 7 cases, and Oman reported 4. These incidents highlight the urgent need for comprehensive cybersecurity education.

Human error is a major contributor to cyberattacks, yet a recent PwC survey reveals that only 37% of organisations in the Middle East have implemented strong training and awareness programmes for their employees.

In 2025, emerging cyber threats like deepfake technology and AI-generated phishing emails are expected to evolve, with attackers increasingly exploiting vulnerabilities as businesses and government agencies rely more on digital communication.

Cybercriminals may impersonate executives or government officials using deepfake audio or video, making these attacks difficult to detect. These advanced threats are often beyond public awareness and can only be effectively identified if proper training and awareness programmes are in place to help individuals recognise and defend against them.

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