Salesforce, a global provider of CRM software has announced its annual Middle East Partner Award winners for 2021.
The Middle East Partner Reunion event was held at the Mandarin Oriental Hotel. With over 180 attendees across the partner organisations, it was a gathering of Salesforce’s regional ecosystem across Salesforce, Mulesoft, Tableau and Slack.
“It was such a momentous occasion to see most of our partners gather to celebrate the success and growth of salesforce across the Middle East,” said Mukesh Kumar, Regional Vice President, Salesforce Alliance and Channels Middle East. “We value partners as extensions of our organisation; and share similar core values to help build trusted customer relationships and focus on their success. As such, this event helps to align our overall strategy on how we put customers at the heart of digital transformation. Equally, we want to recognise all the incredible work that partners deliver to the Middle East market.”
The awards recognise outstanding performance by members of Salesforce’s partner ecosystem in the Middle East for the 2021.
Awards were handed out as follows:
Customer Success – recognises partners who share Salesforce’s commitment to customer success through the development of product, industry, and service expertise, as demonstrated by Salesforce specialisations. Building a strong track record of successful implementations and maintaining a high level of customer satisfaction.
Winner: CloudzLab
Outstanding Knowledge – recognises partners who have a laser focus on expanding their Salesforce Practice. By utilising all available enablement tools, they have increased their total number of certifications, certified individuals, and use of partner learning camps.
Winner: Ei-Technologies MENA
Extended Cloud Solutions – this award highlights partners who are committed to growing the Salesforce footprint within the new clouds: Mulesoft, Tableau and Slack. They have demonstrated this through increased sales and marketing engagement reflected in being a Top Influenced ACV contributor.
Winner: PwC
Sales Excellence – this award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets. They have demonstrated this through increased sales and marketing engagement reflected in being the Top influenced Annual Contract Value (ACV) contributor.
Winner: Epam
Community Impact – recognises partners who have dedicated their time, money and resources to have a positive impact on the local community. This is measured through their enrolment in Salesforce’s Talent Alliance, Pledge 1% and sustainability programmes, and their demonstrated corporate responsibility.
Winner: Wipro
Outstanding New Logo – This award celebrates partners who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East.
Winner: PwC
Rising star – celebrates the partner with the most growth based on programme pillars – Customer success (Navigator + CSAT), Innovation (Credentials and Practice Growth), Growth (Influenced ACV) and Lead (Equality and Sustainable Development).
Winner: Coberg
2021 Partner of the Year – recognises partners that have gone above and beyond in their commitment to building a world class Salesforce practice. They have excelled across all of the Consulting program pillars, built a strong alignment with Salesforce’s Sales Team and dedicated Marketing to ensure pipeline creation and progression. These partners are a true extension of Salesforce.
Winner: CloudzLab “Our partners are key for us,” said Thierry Nicault, Area Vice President for Salesforce Middle East. “As we expand our presence in the region, we want to continue to grow and expand our network of partners. Our collaboration with our partner ecosystem is critical for initiatives to create job opportunities to meet the regional growing demand for Salesforce skills. This growth will be fuelled by the coming Hyperforce data centre under construction in the UAE. Running on top of the newly announced AWS data centre, Hyperforce will deliver security, reliability and scalability for the regional customers