SAS recently announced its partnership with Basserah, a Saudi company established by NOMD holding. This strategic partnership will drive a new era of advanced analytics and AI in Saudi Arabia with a focus on data and robotics process automation, RPA. This initiative aims to help organisations in the Saudi Arabia capitalise on business and customer intelligence and automate repetitive business and operational processes through its products and services in order to maximise return on investment, ROI, meet commercial and strategic objectives.
With SAS industry-leading solutions a part of Basserah’s product portfolio, customers can experience the potential of analytics first-hand and its capabilities to solve problems, improve productivity, streamline operations, and support sustainable innovation faster for businesses of all sizes. These offerings range from scalable, cloud-native SAS Viya and advanced fraud detection solutions to AI, composite AI, and AI-driven decision-making with real-time analytics.
Since Saudi Arabia has set specific goals to transform into a digital society and economy by leveraging data as a national asset, Basserah’s collaboration with SAS opened up an entirely new world of possibilities for Saudi organisations. Baseerah and SAS’ focus for LEAP this year is on the public sector, telecommunications, and manufacturing.
“SAS’ advanced analytics, cloud-native, and advanced fraud detection solutions backed by AI will support organisations in Saudi Arabia to advance on their roadmap to achieve business sustainability in line with the goals of Vision 2030. We are excited to be part of LEAP this year, where we will address the most pressing challenges to improve decision-making, accelerate digital transformation across all industries, and open new doors for future customers and partnerships. Using SAS analytics and AI solutions, we at SAS aim to provide organisations with the capabilities to transform data into intelligence that propels the business forward” said Bader Bahaian, Country Manager, Saudi Arabia at SAS.