Instructure, edtech maker of the global leading learning management system, Canvas LMS, has experienced growth in recent years. A key driver of this growth has been the company’s channel partner programme, which has played a crucial role in expanding the reach of Canvas and other Instructure products among education institutions in different markets.
The innovative channel programme, led by Jack Jackson, Vice President of Global Channels at Instructure, has recently been recognised internationally, when Jackson was awarded 2023 Channel Chief by CRN.
The Instructure channel partner programme is a network of resellers, distributors, and technology partners who work with Instructure to promote and sell their products to customers around the world and elevate the advancement of education by enabling more institutions to adopt technology that facilitates equal access to education. These partners bring a wealth of local expertise and knowledge to the table, helping Instructure reach new markets and customers and provide additional services to existing customers.
One of the biggest benefits of Instructure’s channel partner programme is the ability to leverage the expertise of partners to expand the company’s reach. By working with partners who have established relationships with customers in different industries and regions, Instructure is able to reach new markets and customers that may have been difficult to access otherwise.
In addition, the channel partner programme helps Instructure better serve its customers by providing them with access to a wider range of solutions and services. For example, many channel partners offer additional services such as training, implementation, and support to customers who purchase Instructure products through their channels.
Building and maintaining a successful channel partner programme requires ensuring that partners are aligned with the company’s values and goals and that they are committed to providing the same level of service and support Instructure is known for.
Instructure has implemented a rigorous partner selection process that evaluates potential partners based on their experience, expertise, and commitment to customer service. Once partners are onboarded, they receive ongoing sales training and support from Instructure’s dedicated channel marketing team to ensure they are thoroughly equipped to promote and sell Instructure’s products effectively.
The programme includes a partner management platform and a lead protection plan, as well as ways to generate revenue beyond reselling Instructure’s learning platform products, with certification opportunities to provide implementation, training, and support services.
The success of the Instructure channel partner programme is a testament to the power of strategic partnerships in driving business growth. By working with partners who share its values and goals, Instructure has been able to expand its reach, improve its service offerings, and scale its operations more effectively.
Looking ahead, the Instructure channel partner programme will continue to play a critical role in the company’s growth strategy. As the company continues to expand into new markets and industries, the channel partner programme will be key to helping Instructure reach new customers and provide additional services to existing ones.
Instructure is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. The Instructure Learning Platform supports tens of millions of educators and learners around the world.