HP Inc kicked off its global Amplify Partner Conference with a future-ready strategy for driving greater collaboration and benefits. It has integrated Poly, Teradici and HyperX into HP Amplify programme and plans to welcome distribution partners to HP Amplify in FY24. HP also announced several new partner benefits and programme enhancements aimed at driving greater agility, simplification, growth, and collaboration.
As of November 1, 2023, fiscal 2024, all HP products, solutions and distribution across its vast portfolio will be integrated into the HP Amplify Programme, delivering one global platform as the foundation for partner engagement.
“The HP Amplify programme represents the industry’s first to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Programme as of our new fiscal year,” said Kobi Elbaz, General Manager, HP Global Channel Organisation.
“Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the programme based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback.”
HP also unveiled two new elements in the HP Amplify programme, including the More for More benefit and compensation programme, and Fast Lane joint demand generation process. Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners.
The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turn-around time and overall experience for eligible partners1. Both the More for More and Fast Lane elements will be deployed in the Amplify partner programme in HP’s new fiscal year, November 1, 2023.
HP Amplify Impact represents the world’s first partner assessment, resource, and training programme focused solely on Sustainable Impact. To help spur the company’s ambitious goal of enrolling at least 50% of Amplify partners in Amplify Impact by 2025, HP announced a new way for participating partners to leverage Amplify Impact participation towards eligibility status. Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services.
Launched in November 2020, HP Amplify represents the first global partner programme optimised to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the programme with Amplify Data Insights, Amplify Retail, Amplify Online and Amplify Impact.