The program offers enhanced solution-oriented training and go-to-market capability development that increase credibility and visibility in the local marketplace.
Veeam Software, a leader in Modern Data Protection, has enhanced its ProPartner Network strategy with the launch of the Veeam Competency Program for Veeam Value-Added Resellers (VVARs) and Veeam Cloud & Service Provider (VCSP) partners.
The new program provides dedicated expertise and resources to support customers and fellow partners using the recently launched Veeam Data Platform, a single platform delivering more advanced data security, recovery and hybrid cloud capabilities with Veeam Backup & Replication (VBR) v12 as the foundation. Program alumni will be recognised with Veeam credentials for their technical and go-to-market offerings that help differentiate their portfolio in the market.
Modern Data Protection requires a customised approach to effectively support Business Continuity. This is especially true with the combination of rising data complexity across different systems and the risks posed by cyberthreats. The Veeam Data Protection Trends Report 2023 found that 55% of global organisations are focused on improving the reliability and success of backups to meet their internal Recovery Point objective (RPO), Recovery Time Objective (RTO) and Service Level Agreement (SLA) needs.
Companies are often lacking the necessary in-house skills and resources to optimise their existing IT strategy. An ecosystem of certified partners fills that gap and the Veeam Competency Program connects the right skills for the specific demands of both customers and fellow partners.
“Our success is built upon working closely with our partners to provide customers with the best protection and recovery for their data,” said Larissa Crandall, Vice President of Global Channel and Alliances at Veeam.
“We bring unsurpassed innovation and combine that with the expertise of our partners to offer customers a perfectly matched solution for their needs. As a 100% channel-driven organisation, Veeam is committed to ensuring our partners have access to the most valuable resources and training to deliver first-rate outcomes for customers. That’s why these new program enhancements have been designed in collaboration with our partners to expand their capabilities in a way that enables them to tap into the potential of the total addressable market.”
The Veeam Competency Program initiative aims to build ‘ProPartner Competency’ through a high-value partner network across the globe. The program is designed in a simple but robust way: eligible VVARs and VCSP partners that have developed first-class solutions can apply to have their use case specific offering audited by Veeam. Every go-to-market and technical competency achieved will be rewarded with a verified Veeam badge. This new data protection proficiency level will be highlighted by a premium placement on the Veeam ProPartner Directory on Veeam.com, a partner list facilitating the process for customers looking for a suitable IT business partner.