The agency’s new brand positioning illustrates its advantage to intersect different perspectives, cultures, industries and disciplines to achieve the experiences consumers now expect.
Valtech, an experience innovation company, has entered a new era as it repositions its brand to reflect its ambition, growth and evolution in today’s experience-driven world.
This comes as the agency doubled its revenue and headcount over the last five years, helping leading brands like Dolby, P&G, L’Oreal, Mars, Audi and Volkswagen transform as digital enterprises.
Valtech’s new brand positioning is driven by the growing business and consumer need for experience innovation — the only way for brands to leap ahead of their competition and maintain market leadership. From its business transformation work with global brands over the last decade, it has seen experience innovation overtake Digital Transformation as the solution to accelerate its clients ahead and overcome parity — and as the catalyst behind its own growth.
“Digital acceleration and increased digital maturity are changing the reality for brands across all industries. Now many leading enterprises are well underway with their digitalisation, the ability to leap ahead isn’t easy,” said Olivier Padiou, CEO at Valtech.
“With greater access to advanced Cloud-based technology and global talent, Digital Transformation is now available to everyone. This has levelled the playing field, turning what was once ‘the best’ into ‘best practices’.
“Experience innovation is about going beyond today’s definition of ‘the best’ to aim for future-back category leadership. It’s about outsmarting the competition, setting new standards, and unlocking value in a rapidly changing and connected world. This is where we’re primed to deliver.”
According to Salesforce, 88% of customers say that the experience a company provides is as important as its products or services. Valtech is well-positioned to help brands go beyond the best when delivering experiences to not only keep pace with shifts in customer expectations, but to also ensure profitability under current market conditions.
Olivier added, “Our unique approach to experience innovation allows brands to better respond to shifts in business, industry, geopolitics, culture and technology. We’ve seen the value it brings when driving demand and delight for customers and in turn, how it converts to business performance and revenue.”
Valtech’s unique, collaborative culture is at the core of its new brand positioning. It’s because of this that it can combine different disciplines, cultures, industries, and perspectives to create surprising breakthroughs for clients. By daring to blend creativity with commerce, wellness with mobility, retail with b2b, and many more uncommon combinations, it creates solutions that achieve the exceptional. This proven pathway to experience innovation — made possible by its ability to adjust its client engagement model to the client’s specific needs — has allowed major brands in Valtech’s roster, including L’Oreal, Mars, and Audi, to break through silos, exceed expectations, disrupt categories, redefine success, and deliver exponential value.
“We’re a borderless company that’s locally responsive and globally diverse,” said Suzanne Schroder, chief collaboration officer at Valtech. “This rich culture enables us to combine uncommon combinations of expertise and disciplines in ways other organisations can’t, due to siloes and competing cultures. As these combinations cross over, they spark ideas and breakthroughs that drive huge value for our growth, and our clients’ growth. Our ways of working, acquisition strategy, partnerships, and client servicing model empower and protect that.”
“Our experience innovation strategy is the driving force behind our commitment in supporting the ambitious regional transformational agendas of the UAE, Saudi Arabia and the neighbouring GCC countries. In a region where disruption and transformational leaps are the norm, we understand that in today’s experience-driven economy, brands must go beyond conventional boundaries to excel. We are here to empower them to outperform, redefine standards, and thrive in a dynamically changing and interconnected landscape. It is an exciting journey where we lead the charge in experience innovation and set the bar for customer experiences that ultimately drive measurable business results,” said Adam Cukrowski, Regional Managing Director at Valtech MENA.
As part of its new brand positioning, Valtech has not only got a new visual identity to match, but has also identified core offerings that unlock the value of experience innovation — spanning commerce acceleration, data evolution, enterprise transformation, experience elevation and marketing creativity and performance.