du, the telecom and digital services provider, and Orange, a global provider in telecommunications, announced the signing of a strategic partnership agreement aiming to strengthen their collaboration, drive innovation in the telecom sector and further support the realisation of UAE’s digital vision.
The partnership is under the overall umbrella of the Orange Alliance programme, an initiative by Orange designed to develop and enhance collaboration with telecommunications companies outside its direct footprint. Through this programme, du will have access to Orange’s extensive services and expertise covering a wide range of areas such as products, platforms, tools, and best practices in management and governance.
du and Orange aim to overcome various challenges in the sector and seize opportunities to boost growth and drive efficiency. These include driving innovation, advancing customer experiences, and achieving digital transformation of the customers. Additionally, the collaboration seeks to grow mutual business opportunities and enhance the operational and energy efficiency of telecom networks and IT infrastructures. It also prioritizes training and developing skills essential for the digital transformation journey.
Bruno Zerbib, CTIO of the Orange Group, stated: “We are delighted to join forces with du in this new strategic Orange Alliance partnership, bringing our expertise, platforms, and solutions to contribute to its development. This partnership will address a wide range of challenges, from technological breakthroughs to ecological transition, as well as building up the necessary human knowledge. We are also demonstrating our open innovation strategy and our desire to energise the telco, techco ecosystem.”
Fahad Al Hassawi, CEO at du, said: “Our partnership with Orange represents a milestone in our collective pursuit of innovation and excellence through a forward-looking approach to digital transformation. Together, we aim to enhance operational efficiencies, broaden our service offerings, and solidify our commitment to operational and cost optimisation. We are united in our mission to navigate the complexities of the telecommunications industry, propelled by the shared vision of delivering unparalleled solutions to our customers.”
Through a digital-first approach powered by ultra-reliable fibre and 5G technology, du delivers bespoke solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration.
Orange is a global telecommunication operator with revenues of 39.7 billion euros in 2023 and 128,000 employees worldwide on 30 June 2024, including 72,000 employees in France. The Group has a total customer base of 285 million customers worldwide on 30 June 2024, including 246 million mobile customers and 21 million fixed broadband customers.