I foresee substantial investments in partner communications, with vendors participating in programmes like roundtable discussions.
2025 will elevate partner programmes beyond their traditional role as sales enablers to become strategic growth engines. At the core of this shift is the continuous feedback loop between vendors and their partners. Engaging in active listening with partners is not just a relational skill; it is a strategic imperative that demands organisational commitment.
I foresee substantial investments in partner communications, with vendors participating in programmes like roundtable discussions and advisory boards – to foster deeper and more meaningful communication. The growing demand for personalised and seamless customer experiences will drive the transition toward trust-based partnerships that emphasize mutual value.
