Extreme Networks signs on StarLink as value added distributor for MENA

StarLink, a value-added-distributor announced a new distribution partnership with Extreme Networks, for the Middle East and North Africa region. Extreme Networks, a global vendor of high-performance end-to-end enterprise networking solutions can deliver IT infrastructure that is fast, resilient and can tune itself to the demands of users, applications and security threats, from wired to wireless, desktop to datacentre.

StarLink through its extensive channel network in the MENA region will drive new business opportunities for Extreme Networks with a focused team that will sell, install and support the entire portfolio of products.

Mahmoud Nimer, General Manager at StarLink said, “We have primed our portfolio for a best-of-breed network infrastructure vendor, and the timing could not be more well aligned with this partnership. Extreme’s growth strategy to lead the networking industry from the datacentre to the wireless edge, secures their position as a top player in the enterprise networking market. We are excited about the opportunity to assist Extreme Networks achieve exponential growth in region.”

Mark Smith, Regional Sales Director, Middle East and Africa at Extreme Networks said, “We are eager to work with StarLink as our new distributor, as the partnership will significantly strengthen our position as the industry leading solution in the MENA enterprise networking market. We expect StarLink to play a pivotal role in our regional growth strategy, enabling us to reach more resellers with end-to-end software-driven solutions that will drive their customers’ digital transformation initiatives.”

Mark Smith, Regional Director, Middle East and Africa, Extreme Networks in conversation with Arun Shankar of Intelligent Tech Channel, describes the importance of its recent global acquisitions and the role of the vendor in the region. Smith also describes the network play that the vendor can perform from the core to the edge of the network and points out that the box is no longer relevant with the focus increasingly on solutions and the value that vendors can provide.

For Extreme Networks there is a positive spin-off from the acquisition of Avaya and the vendor gives assurance to the Avaya regional installed base on continuity of support. Smith points out that integration of Avaya channel partners is expected to progress smoothly without any operational slowdowns.