In Depth

Adobe and ServiceNow partner to advance Customer Experience Management

Partnership helps enterprises integrate customer experience data to create seamless digital workflows to a personalised customer experience across all touchpoints.  Adobe and ServiceNow have announced a partnership to ...

Nutanix incentivises its partners with channel programmes

With the Middle East expected to show the most public cloud growth over the next two years, we spoke to Bassam Al Masri, Senior Manager Channel, Nutanix – Middle East, about how the company is aiming to...

StarLink hosts Annual Partner Summit 2019 in Dubai

StarLink, the fastest growing ‘True’ Value-Added-Distributor (VAD) in the Middle East, Turkey and Africa (META), has hosted its signature channel event – StarLink Partner Summit at the iconic Armani Hotel, Burj Kha...

Gourmet Gulf selects Finesse and Salesforce to digitally transform diner...

Gourmet Gulf, a renowned hospitality company in the region, has selected Finesse, a global software system integrator and Salesforce, a global leader in CRM, to digitally transform, taking customer dining experience in...

Hanan Darwish: Committed to organisational and personal goals

Transforming Schneider Electric from a product to a solutions company, while supporting its channel partners in this journey, is presenting an exciting part of  the job role for Hanan Darwish, Gulf and Pakistan, ...

Insight into the career of Aruba Regional Channel Director Osama AlHaj-Issa

Describe your current job role and the parts that are somewhat challenging? In a channel leading role for a huge region such as Middle East, Turkey and Africa, you need to consider varying strategies and resources to...

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