Thought Leadership

Bringing customer experience to life for African organisations

On-going technological disruption has transformed companies’ expectations of their technology partners. Cathy Smith, Managing Director at SAP Africa, tells us more. The new currency in technology partnership is l...

Focusing on your partners – channel’s biggest need

Lara O’Brien Williams, Senior Director of Worldwide Partnerships at Cumulus Networks, tells us how vendors should think about their partners’ needs and ensure they are happy. As we start the new year, with renewed bud...

De-Risking in the era of data transparency

Organisations across the board must foster a culture of transparency in terms of how data is used. Daniel Fried, General Manager (GM) and Senior Vice President (SVP), EMEA and Worldwide Channels, Veeam, says: “Not every p...

Eaton expert makes 2020 channel predictions

Ashraf Yehia, Managing Director – Middle East, Eaton, makes some insightful predictions for channel partners in 2020. He argues they will need clarity in their strategy to make the right decisions. “Only then will they be ...

How the channel can help deliver the true digital employee experience

The need for companies to put their people first has never been greater. The ‘experience’ organisations can now offer their employees – in terms of giving them access to the right digital technologies, applications, cultu...

Driving increased revenue for your brand, your vendor and your business

One of the most tried and tested methods for driving a more positive sales outcome from an organisation is to offer some form of incentive to people to take the ‘action’ the company requires. In the channel, this has bec...

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