ShowHeroes, a global leader in video solutions, has announced a new strategic partnership with ZEASN, a worldwide leading operator in the connected home ecosystem.
With this agreement, ShowHeroes will exclusively market ZEASN inventory throughout Latin America, further expanding its portfolio in the region with a focus on countries such as Brazil, Argentina, Colombia, Peru and Chile.
Dedicated to the smart and connected home market, ZEASN reaches over 180 million users globally, with 50% of its current audience coming from Latin America. Through this partnership, all advertising formats available in the inventory of ZEASN, ranging from video options to banners and other customized interventions, will be exclusively marketed by ShowHeroes.
Jason He, CEO, ZEASN, said: “Latin America is our largest and most strategic region in terms of audience, and it has enormous potential for monetization. ShowHeroes, with its extensive experience in Connected TV (CTV) and its strong presence and coverage in key countries on the continent, has proven to be the ideal partner for this challenge.”
With an offering based on connected solutions, premium content and brand safety assurance, the inventory of ZEASN aligns not only with ShowHeroes portfolio but also with the growing demand from advertisers across Latin America for solutions that ensure campaign viewability, engagement, awareness and context-based solutions, all of which are strengths of Connected TV as a media channel.