As the emergence of cutting-edge technologies like ChatGPT and Generative AI solutions mark a new era for the education sector, EdTech providers are actively seeking innovative approaches to meet their customers’ rapidly evolving needs. This not only means designing new products and solutions, but also enabling sales models that allow them to serve a wider number of customers worldwide.
Instructure, the maker of the global leader Learning Management System (LMS) Canvas, has consistently demonstrated a commitment to innovation, adaptability and scalability by offering a robust learning platform and services.
Canvas and the rest of the Instructure Learning Platform allow educational institutions to offer engaging learning and teaching experiences as well as maintain a competitive edge in the industry.
With more institutions looking to migrate to a fully-featured LMS to evolve and improve their technology ecosystems, Instructure faces a rapidly rising demand for its products and services, not only in Latin America, but also globally.
The challenge
In order to meet the needs of a variety of educational institutions and navigate different cultural nuances to tailor its services, Instructure launched a comprehensive channel partner program that enables the company to support public and private institutions worldwide while ensuring consistency in their high service delivery standards.
EdTech Resellers
Jack Jackson, VP LATAM Sales and Global Channel Operations, Instructure, said: “Through our channel program, we are empowering EdTech specialized resellers to not only sell our world-renowned Canvas LMS but also become reliable consultants for Digital Transformation in educational institutions, while benefiting from many resources, clear compensation and incentives to help them increase their profitability.”
According to Jackson, a dedicated team of education experts carefully selects and helps onboard each reseller. Once enrolled in the program, the partners embark on a transformative journey and dive into all aspects of the product.
He said: “We provide each partner with asynchronous certification courses supported by live benchmark webinars, fundamental sales enablement for their entire sales team, dedicated solutions engineers and marketing support by Instructure’s global marketing team.
“We walk them through all additional services enablement and product knowledge on the full set of Canvas products: Canvas LMS, Canvas Studio, Canvas Catalog and Canvas Credentials, as well as Impact by Instructure, and our mobile apps, data and analytics solutions, and Commons. Our enablement concludes with extensive live engagement, which includes follow-up Q&A and hands-on training,” explained Jackson.
100% of service revenue
These valuable tools qualify Instructure’s channel partners to build solid, profitable relationships and foster success. The onboarding and enablement for long-term success includes a tiered approach with expanded benefits for higher tiers, access to the Instructure’s marketing engine and the advantage of keeping 100% of service revenue.
“We highly value our partnership with our resellers, and we want them to grow. Our unique channel program approach allows them to retain 100% of their Instructure-based services revenue and provides them the flexibility to offer a wide range of services, including implementation, training, consulting and instructional design, among others,” said Jackson.
“By partnering with Instructure, resellers not only receive a detailed onboarding program but also enjoy the advantages of selling the leading learning platform used by top universities worldwide, including all 10 top-rated universities in the US.”
Best-of-Breed Channel Marketing
Instructure is constantly adapting the channel program to suit changes in the industry and providing as much support as needed to ensure the reseller’s success. Instructure provides 1:1 partner planning, alignment, execution meetings, ‘campaign in a box’ go-to-market assets and co-sponsorship funds.
Empowering Channel Partners
With ongoing enablements, such as monthly webinars, annual skill recertification, regional sales huddles and invitations to sales methodology training, Instructure is empowering its channel partners to provide the best service tailored to the needs of educational institutions.
Partners can offer cutting-edge solutions to meet their clients’ unique educational challenges in their specific markets. Forward-thinking partners can advance in the EdTech race by utilizing these resources and embracing Instructure’s innovative technology.
Customer satisfaction
By constantly listening to educators and their needs, Instructure has successfully created products that make educators’ lives easier and improve student outcomes. Instructure has invested in a robust partner program to ensure all customers can always access the same high-quality service anywhere in the world.
Instructure’s partner program offers best-in-class solutions for EdTech resellers and their clients and will continue to evolve to meet the changing needs of partners and the industry. If you are interested in joining the partner program, click on the link below and join Instructure to elevate student success and amplify the power of teaching across the globe.
Channel Program Overview
A learning management system is no longer a luxury, it’s a necessity. Educational Institutions around the world demand the very best solutions only available from the Instructure Learning Platform.
The Instructure Channel Sales Program not only has world class sales incentives, but also an in-depth Channel Enablement program to help your teams be in the best position to take advantage of the fast-growing EdTech market.
Value Added Reseller
A Value Added Reseller works collaboratively with Instructure to both sell and support (through implementation, training and support services) Instructure Products in their unique market.
- Revenue opportunities
- Deal registration
- Market development funds
Certified Services Partner
A Certified Services Partner provides core services: Implementation, training and support. They can offer additional premium services, such as migration, change management and instructional design.
- Revenue opportunities
- Customer leads across the program
- Best in-class enablement
Certified Referral Partner
Referral Partners pass leads to Instructure when they see that one or more products in the Instructure Learning Platform will meet their client’s needs. When the sale closes, the Referral Partner receives a one-time revenue share payment.
- Easy referral submission
- Simple commission payments
- Sales enablement
OPX Partner
OPX Partners provide various online program management services and ensure the best experience for their educational partner users by leveraging the Instructure Platform.
- Enablement
- Instructure sales support
- Instructure services
The Instructure Channel Partner Program and You
Build a strong, profitable partnership as you sell and support the world’s leading learning management system – and the Instructure Channel Partner Program supports you right back.
Instructure Products
Instructure is dedicated to improving teaching and learning. And the Instructure Learning Platform – including the world-famous Canvas LMS – helps make learning personal through software, content, assessment tools, professional development, partner technologies and a million-member-strong user community.
Instructure solutions amplify the power of teaching and elevate the learning process, leading ultimately to improved learning outcomes.
The Instructure Learning Platform offers the strongest EdTech solutions on the market
This includes:
- Canvas by Instructure (available in 34 languages and counting)
- Canvas LMS
- Canvas Studio
- Canvas Catalog
- Canvas Credentials
- Impact by Instructure
These products offer solutions to the challenges educational institutions face around the world
For example:
- Creating effective online learning programs
- Engaging students with technology in the classroom
- Collecting accurate and actionable data to drive instruction
Instructure Channel Partner Program
This program focuses on you and your company – and how we can best support you in selling Instructure products, as well as providing related services and support to your customers.
You get all sorts of benefits and incentives, provided on a tiered structure with expanded benefits for higher tiers. This includes a customized approach to your market and access to Instructure’s marketing engine.
Products
The Instructure Learning Platform, which includes:
- Canvas by Instructure (the top LMS)
- Canvas LMS
- Canvas Studio
- Canvas Catalog
- Canvas Credentials
- Impact by Instructure
Marketing
- Access to Instructure resources
- A dedicated channel marketing specialist
- Co-brandable assets
- Market development funds
- Opportunities to engage at conventions and Instructure-sponsored events
- Anything you need to reach new customers, create brand awareness and accelerate sales
Onboarding and Enablement
- Gives your sales and service teams the resources and knowledge to sell and support Instructure products
- Focuses on driving sales and accelerating time to market
Incentives and Compensation
- Deal registration
- Tiered approach
- Competitive discounts on MSRP
- Market development funds
- Backend rebates
- 100% revenue through services
Tools
- Training
- Services revenue
- Support
- Sales support