Positivo Tecnologia, a Brazilian hardware technology and services company, has announced an investment of BRL 3.6 million and became the newest shareholder of WE Ventures, the first Corporate Venture Capital fund in Latin America 100% dedicated to investing in businesses run by women.
In addition to Positivo Tecnologia, other major players support the initiative, including Flex, Grupo Multi, Suzano, Porto Seguro, AgeRio, Magnamed and Grupo Sabin.
The fund, developed by Microsoft Participações in partnership with Sebrae Nacional and M8 Partners, relies on the technical consultancy of Bertha Capital, which aims to lead the gender equality movement in the entrepreneurship sector in Brazil and balance the scenario in the world economy. Positivo Tecnologia’s first contribution to the fund is part of the strategy and innovation unit that was implemented in the company to encourage the growth and diversification of innovative businesses, while strengthening a new moment of transformation for the company.
As a strategic investor, Positivo Tecnologia will also contribute market knowledge to the fund and support it in the process of selecting and developing start-ups.
“The investment in the WE Ventures fund aims to expand diversity in the innovation ecosystem, in addition to fulfilling our purpose of using technology to boost lives and accelerate businesses that are innovative, sustainable and human,” said Leandro Rosa dos Santos, Vice President of Strategy and Innovation at Positivo Tecnologia.