Defontana, a leading Chilean firm in cloud-based business software, has shared recommendations that will set the course for the digitalization of companies in 2024.
The company says it will be essential for businesses to join the Digital Transformation, to demonstrate the benefits that it brings that go beyond the modernization of tools and processes. These benefits include improving the operational efficiency of the business, significantly increasing productivity and creating superior customer experiences.
Defontana says in order to acquire these benefits, it will be key for organizations to learn to identify existing tools and digital needs to drive a significant change in administrative management, in this way it will be possible to move towards digitalization. As will following strategic steps such as setting a clear vision, training the team and taking a step-by-step approach to ensure an effective transition to digitalization.
Conversely, adopting technologies that impact business performance is essential, one of these technologies is AI, which has stood out for being an invaluable tool to address repetitive tasks.
“We recommend SMBs start with applications that have already been designed and refined for a specific purpose. Those that integrate AI will be more competitive in a globalized world. The key is to stay up-to-date on emerging technologies and seek specialized training to make the most of these tools,” said Rigoberto Caballero, Defontana’s Country Manager for Colombia and Peru.