Veeam Software has announced the appointment of Larissa Crandall as Vice President of Global Channel and Alliances. Most recently, the Vice President of Global Channel and Alliances at Gigamon, Crandall is an industry leader that will guide Veeam’s investments in a global partner and alliance ecosystem that ensures customers’ data is protected across multiple environments, whether cloud, virtual, physical, SaaS or Kubernetes.
“Data is the most important asset that businesses own, which also makes it vital that it is protected from ransomware attacks and unplanned outages,” said Crandall. “I’m excited to work alongside our sales, marketing, research and development and engineering teams to build strategies that are mutually beneficial to our Veeam partners and alliances, while also ensuring the highest level of data protection and recovery for our joint customers.”
Crandall has spent her entire career in the channel, working for security, network and cloud vendors. She joins Veeam after four years at Gigamon where she led the global channel and alliances organisation to record channel contribution growth, developed the partner programme and was an integral part of the partner-first strategy. Crandall also helped launch the creation of the Gigamon Playbook, built and executed creative demand generation, training and enablement programmes, as well as the development of GTM solutions to accelerate revenue.